September 22, 2020
Over 60% of global consumers changed brand preference during COVID-19
Demonstrating that people are taking a closer look at the things they most value, and aren’t as loyal to your brand as you think.
Whatever we thought 2020 was going to look like, we were all dead wrong. The rapidly evolving world right now requires us to drop familiar mindsets, learn new skills, develop new habits and let go of old rules of life and making the most of it. This is a new and challenging era for branding.
COVID-19 is drastically Redefining Consumer Behavior, Loyalty and Values - now and forever. Purchasing behavior has changed drastically according to global research by McKinsey Company. And to top it off 65-85% intent to continue their adopted behavior! Explore the data
It will take more than creative advertising to compete in a fast-changing environment. What are your customers going through? How can you engage and make your message more relatable to them? And as budgets tighten up, why should they purchase from you?
As the world grows more connected through new means of communication, people seek more real physical interactions. While technology brings us together in ways we could not imagine, it also isolate us like never before.
A Human Brand is a social and sociable brand that can be serious, funny, interesting, sarcastic, wise, and confident at the same time. With whom people can have real experiences that go beyond likes and transactions.
Knowing that people are predictably irrational we’ve developed a proven method to Influence Minds and Shape Behaviour. Find out more about our methodology and HOW we can help your brand excel during this time.
